↳ MY STORy

I'm Sarah, a designer based out of San Francisco. I've been transforming complex ideas into cohesive brand systems and campaigns for 10+ years.

I love building brand worlds through design systems, integrated campaigns and customer experiences, both online and IRL.

After hours you can find me enjoying the sunshine, curling up with my two cats, learning new things, or discovering new music.

Capital One

Art Director

April 2025 - Present

Design high-performing demand-gen and CRM creative across lifecycle email, landing pages, and digital display
Designed and tested growth landing pages to rapidly evaluate creative direction and messaging effectiveness for acquisition performance
Translate performance insights into clear creative recommendations for ongoing optimization

Amazon

Art Director

2024 - 2025

Defined the visual expression for brands within Amazon Transportation’s portfolio, developing distinctive and ownable identities aligned with global brand guidelines
Built scalable creative frameworks adopted by regional teams across 15+ markets to maintain brand cohesion while allowing flexibility for localized storytelling
Delivered integrated marketing campaigns across digital, print, and OOH channels in partnership with cross-functional teams.

Coursera

senior brand designer

2018 - 2021

Led creative direction for Coursera’s global rebrand, unifying the brand across product and marketing for 77M+ learners.
Managed rollout and implementation of the new brand across channels and internal teams to ensure adoption and consistency.
Built and scaled Coursera’s email design system, improving design efficiency and cross-functional collaboration across marketing and product teams.
Directed creative for major global campaigns and product launches, ensuring cohesive storytelling across digital, print, and experiential channels.
Mentored junior designers on how to clearly communicate design rationale and give feedback through team design critiques that encouraged idea-sharing.
Delegated projects to junior designers based on their strengths, interests, and bandwidth. Identified stretch assignments to create growth opportunities.

Freelance

Multi-disciplinary designer

2018 - Present

Led end-to-end product design for language learning app Bilingual Generation, including brand identity, user flows, and interface design, successfully launching in Apple App Store
Created campaign creative, illustrations, and animations for Anthropic's AI product launches, contributing to brand's rapid growth and market recognition
Developed comprehensive brand identities and design systems for multiple clients:
-Greenplaces: Built out full illustration system and visual language
-NWG: Created presentation templates, iconography, and animated assets
-Bankstreet Ed Center: Established sub-brand identity aligned with parent institution
Led video production for social media campaigns on YouTube, Instagram, and TikTok for Found Health
Directed creative for Coursera's executive presentations, maintaining brand excellence at high-profile events
Pioneered AI-enhanced design workflows for many clients, reducing production time by as much as 40%

Coursera

brand designer

2016 - 2018

Thrived in a fast-paced startup environment while self-directing multiple projects at a time, quickly grasping complex briefs to provide on-brand solutions
Introduced data-driven design methodologies resulting in a 25% lift in campaign conversion rates
Developed Coursera’s first component library and pattern documentation, doubling marketing team capacity
Built self-service design tools that enabled non-designers to produce on-brand content 3x faster
Fostered a growth mindset through experimentation, curiosity, and staying up-to-date with best practices and emerging technologies

Holbrook Travel

visual & Graphic designer

2012 - 2016

Redesigned company website, improving information architecture and UX to drive a 20% increase in leads.
Owned projects end-to-end, from high-level strategic direction to production details, utilizing excellent craft, strong design sensibilities, and clear design rationales
Created scalable design templates reducing production time by 50% while maintaining brand consistency

Personal values

Have a positive impact

🌎

Make life more playful

🌈

Uplift and celebrate others

🎉

Express yourself authentically

🦄

Challenge the status quo

🤘

Personal strengths

I'm curious

🧐

I'm intuitive

✨

I'm a little weird

👩‍🎤

I care deeply

💗

I value integrity

⚖️

Things that bring me joy

Dancing

💃

Meeting new animals

😻

Thrifting

👚

Live concerts

🎸

Fresh fruit

🍓

Halloween

👻

↳ Expertise

I craft thoughtful design solutions that champion brand and business outcomes through visual storytelling. Below are some of my areas of expertise

As a design leader my goal is to inspire a culture of excellence by mentoring designers and partners in creative collaboration and best practices. I ensure the long-term scalability and efficiency of team processes and tools with a systems thinking approach to my decision making.

Accessible + inclusive design

Asset management

Brand evangelism

Budgeting resources

Coaching junior designers

Critique & feedback

Future-focused

Process improvement

Scalable design systems

Shaping design vision

Strategic thinking

Talent management

Training & playbooks

I build relationships and partner with teams across an organization to enhance the user experience and I'm just as comfortable working on loose, broadly-defined concepts as I am executing on tactical deliverables.

Research + discovery

Simplifying complexity

Rapid learning + ideation + iteration

Business sense

Relationship management

Systems thinking

X-functional collaboration

I love learning the latest tools, techniques and trends to deliver best-in-class, dynamic visual experiences. Here are some of the tools I like using.