Users land on the map screen after signing in and when opening the app, making searches quick and easy.
YUM was created for true foodies, those who love to try new restaurants and keep a close eye on the local food scene. The die hards who organize and categorize their favorite places and love to share recommendations and experiences with friends. YUM curates, personalizes, and streamlines the restaurant finding experience while connecting users to a network of fellow foodies.
Millennial foodies are frustrated with the current products they use to find restaurants that fit their preferences. While there are multiple apps to solve this problem, none successfully provide users with all the features they want to make a confident decision in one seamless experience. Instead, they flip between multiple apps to search and cross check what they find on the others, which makes for a very clunky and time consuming task.
YUM integrates and improves upon the most used features of competing products to solve user pain points. Simplifying the process of finding reputable and desirable restaurant options, saving those new finds for future reference, and sharing them with friends.
UX research, UI design, brand identity
Initial research focused on better understanding user’s needs related to finding and saving restaurants as well as measuring the extent to which these needs are held among their peers.
What products exist to find, save and share restaurants?
How do users interact with existing products?
What are users current pain points with existing products?
Which features are essential to find restaurants?
A survey was conducted on 20 participants to identify which products and features people are currently using and determine which feature are essential to find a new restaurant.
A survey was conducted on 20 participants to identify which products and features people are currently using and determine which feature are essential to find a new restaurant.
After conducting user interviews, all the participants responses were synthesized to identity themes, opportunities, and features that YUM could focus and improve upon.
A survey was conducted on 20 participants to identify which products and features people are currently using and determine which feature are essential to find a new restaurant.
A survey was conducted on 20 participants to identify which products and features people are currently using and determine which feature are essential to find a new restaurant.
To kick-off the design process, quick sketches helped me get ideas on paper to establish which elements were necessary for each screen. A low fidelity prototype was then created for initial user testing.
A survey was conducted on 20 participants to identify which products and features people are currently using and determine which feature are essential to find a new restaurant.
Inspiration was drawn from fine dining restaurants with a focus on minimal yet functional simplicity. The UI design reflects the user's desire to have a clutter free, curated look and feel.
YUM makes the process of finding a restaurant, saving it for later, and sharing it with friends simple and engaging. It connects people to a social network of fellow foodies and only suggests restaurants that match up with each user's preferences and positively reviewed and rated dining experiences.
Users land on the map screen after signing in and when opening the app, making searches quick and easy.
After finding a restaurant, users can then save it and add it to as many lists as they'd like
After saving they can share it with their friends or friend groups
Users can follow friends and read their reviews or write a review and share pictures of their own dining experiences
Profiles feature a recommendation section where users can add their top rated spots
YUM recommends restaurants based on a users location, friends, saved restaurants, and their positive posts and reviews.
Integrates all needs into one streamlined experience
Suggests more personalized restaurant recommendations
Supports social connection and engagement
Saves favorites for quick reference later
Gives users more flexibility to create specialized lists
Provides a source of reputable reviews from trusted friends and influencers
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