Grace Hopper Celebration is a leading tech event for recruiting, and it’s important Coursera has a formal presence to position Coursera as a top employer for female candidates. We must communicate the professional value and impact of joining Coursera in order to build a strong (and diverse) candidate pipeline.
Our company tagline was 'learn without limits' but that call to action wouldn't work for this audience, so I suggested we use #WithoutLimits as the campaign theme and hashtag, which would counter the idea of a glass ceiling and allow us to speak to the limitless potential of women.
Our booth had to accomplish quite a bit in a 10' x 20' space. We needed a spot for chatting with candidates, space for storage and a laptop display, a table for swag, some kind of activity to draw people in and enough room for visitors to move around. I worked closely with our fabricator and the event team on a booth design that was inviting and clearly communicated the company's values and culture to potential candidates.
For the recruiting team on-site and virtually I created coordinating Zoom backgrounds and t-shirts.
Garnered over 1,100 candidate leads in four days
109 candidates fast-tracked for interviews
21 hires for internships or entry-level positions
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